Not too long ago, color statement/invoice printing may have seemed too expensive or complicated for many businesses to consider. They added a number of additional steps to the production process that ultimately inflated cost-per-piece.
Advances in printing technology have made color the preferred option for businesses that want to develop a more engaging customer experience.
By incorporating vibrant, personalized messaging in each statement, invoice and notice you send, you’re able to turn a once rudimentary engagement – sending transactional mail – into a chance to earn customer trust and deliver value. You can even unlock new revenue opportunities through adding targeted cross-sell or upsell offers directly on statements.
Here’s how color can help your business print transactional mail easier, faster and for a better return on your investment:
Color is cost-efficient.
Today’s digital inkjet printers are optimized for speed, maximum throughput and higher quality print. As a result, the cost of printing in digital color is a fraction of what it was more than a decade ago. That only stands to improve as high-speed continuous feed inkjet color printers become more sophisticated and efficient.
Color is simpler.
In the past, color statement printing involved separate pre-printing work, which prolonged overall production and introduced waste into the process. That’s no longer the case. Today’s digital printing systems merge monochrome and color printing into a streamlined process through one system. Color logos, transactional data, and forms are printed in a single pass. You can even incorporate variable data messaging to ensure each customer receives a more personalized statement. You’ll be able to save money by eliminating or reducing your pre-print inventories, color inserts and costs related to forms management.
Color is integrated.
In the past, you may have had to produce marketing inserts separately, only to integrate with your transactional documents at assembly. Today, you can create fully integrated “transpromo” messaging on-the-fly with a single printing platform, consolidating efforts and costs into one, highly efficient, end-to-end process.
That’s the difference color can make, both to the quality of your customer engagement and to your bottom line.
(Sources: PB). posted by Sean Huban, Premier Graphics