Design for print doesn’t have to be a challenge. When designing your piece the design and the content are usually the first thing we consider. Then we typically look at color palettes and images. Once the design elements are in place the last part of the design (often overlooked) is the type of font to use. When it comes to creating printed marketing materials, the type of font that we use is often one of the last things on our mind but it can be the most important piece of the design puzzle. The typeface for your piece should fit with the overall piece you are designing while reflecting the brand. The primary goal is to ensure that the text is smooth, flowing, and pleasant to read. Good typefaces are legible and have good readability. Legibility refers to clarity; it’s how readily one letter can be distinguished from all others. Readability refers to how letters interact to compose words, sentences, and paragraphs. If your customers can’t easily read the leaflet, flyer, brochure, poster or printed piece your message is instantly lost. To help give you an idea of fonts that work well in print, here is a list of three of the best and worst fonts for printing.
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