The United States Postal Service conducted some proprietary research and they found out that a more dynamic approach to direct mail is the future. Check out some of these direct mail myths and facts below:
Myth: Direct mail has peaked.
Fact: False- New innovations are making direct mail more intelligent and effective than ever before.
Myth: Direct mail takes weeks to create, design and send.
Fact: With retargeted direct mail, a mailpiece can be sent within 12-24 hours of a digital interaction.
Myth: Direct mail only penetrates the upper marketing funnel.
Fact: In the USPS survey marketing respondents found direct mail to be effective across the entire customer journey.
In need of some more direct mail statistics? The USPS study also found that:
40% conversion rate when digital and direct mail are combined.
68% of marketing respondents said combining digital and direct mail increased website visits.
60% of marketing respondents said combining digital and direct mail increased ROI.
These are just a few myths and facts the USPS found on direct mail. To learn more about the future of direct mail subscribe to receive a copy of the USPS The Future of Direct Mail Is Here and it’s Dynamic PDF.