It’s undeniable that technology has changed the direct marketing industry. However, it has not irreparably damaged direct mail marketing.
Contrary to what some may think, the numbers show that direct mail is scanned or read more now than ever before.Even 90% of Millennials find direct mail to be reliable and 87% like getting information in the mail.
With less mail in mail boxes, targeted direct mail can stand out more and it makes sense that people are more likely to read it if they find it relative to them.
Smarter direct mail can make voter contact direct mail even more effective this year.
Go Big – use 8.5 x 11 mailers
Use Flats – make it easy to read
Pictures and Imagery Make The Mail – use a professional photographer
Target and Make it Relevant – with the abundance of voter data available, there is not excuse for failing to precisely target your audience
Coordinate Your Direct Mail and Digital Advertising Programs – together, you can micro-target specific groups
Stick with direct mail. It works. In fact, in today’s world, direct mail works better than ever if you implement a smart program.
Sean Huban, SVP Sales and Marketing (Source: A. Yates, Political Consultant)