While many marketers try in vain to make the business world believe that effective advertising with print is an old and dying strategy, … it is just not true.
In a short, but effective, article, Entrepreneur Magazine, recently describes the clear benefits of incorporating all types of print with your other marketing programs.
These include:
Building Brand AwarenessImproving Brand ImageImproving Customer RetentionImproving CredibilityPeaking Customer Interest
These alone make the case. See the rest of the article here.
Posted by: Sean Huban, SVP Sales and Marketing