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Marketing your Startup

While many marketers try in vain to make the business world believe that effective advertising with print is an old and dying strategy,  … it is just not true.

In a short, but effective, article, Entrepreneur Magazine, recently describes the clear benefits of incorporating all types of print with your other marketing programs.  

These include:

Building Brand AwarenessImproving Brand ImageImproving Customer RetentionImproving CredibilityPeaking Customer Interest

These alone make the case.  See the rest of the article here.

Posted by: Sean Huban, SVP Sales and Marketing
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