Color and More Color
Did you know that Pantone Color Institute (yes the PMS people) recently introduced 112 new Pantone colors for graphic design, bringing the umber of Pantone colors to 1,867!
Are you incorporating enough color in your marketing and critical customer communications?
It is well known that using color on your printed pieces encourages action and helps identify your brand.
According to Xerox Corporation, color increases readers’ attention span by 82 percent. It also improves reading comprehension by 73 percent. And a recent Pitney Bowes study found that 69 percent of the study participants were more likely to open an envelope with color or graphics on the front than those without..
Use additional color for messaging, full color envelope messaging or colorful inserts to enhance your message.