Stat: Companies that blog more than 15 times per month get 5X more traffic.
Did that get your attention? Here’s another powerful figure from Optimind Technology for you:
Blogs are 63% more likely to influence purchase decisions than magazines.
Bottom line: Blogs are impactful. And they’re changing the way marketers make impressions on their customers. Without question, brand marketers who use these digital platforms to give their customers a voice can be more persuasive. Blogs are influential; they give customers a creed to believe in, trends to follow, and provide products for consumers to advocate.
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
See the rest of the article here at Direct Marketing News.
Posted: Sean Huban, SVP Sales and Marketing