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The order should be submitted to Premier in writing (preferrably via email) on a purchase order detailing the specifications and requirements including: quantity, ink colors, stock, finishing, special handling, and shipping. Please also include a copy of the quote. The order files can be uploaded via this site, our FTP server, or emailed. Additionally, some clients provide files by sending a CD. If there are any special color requirements (for example; matching a previously printed piece) please send that to us as well.

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When it comes to creating marketing materials for print or web use, it is important to know the differences between image file formats. Here is an overview of the most common file types: EPS (Encapsulated PostScript) is designed for sending/exporting vector graphics (such as logo's) for print. Vector EPS files will print clear and crisp and can easily be resized without compromising print quality or losing detail. (Tagged Image File Format) is a recommended format for printing TIFF high quality imagery for both MAC and PC platforms. TIFF files are designed to print clear and crisp at high resolutions (usually 300dpi) and support a transparent background. JPEG/JPG (Joint Photographic Experts Group) is a compressed image file that is ideal for creating and exchanging digital photographs. JPGs use lossy or irreversible compression, meaning you will lose image quality if the file is enlarged or edited. Also, there is no support for transparency in a JPEG file. (Graphics Interchange Format) is a bit-mapped graphics file that is gradually being replaced by the PNG format. GIF has been popular for images with large areas of solid colors, such as logos and text as graphics. GIF does not compress your pictures, which mean that they do not GIF loose image quality, resulting in large files. GIF can be used for animation and supports a transparent background. NOTE: GIFs are not suitable for professional printing (they are ideal for web use). PNG (Portable Network Graphics) is a newer file format that features lossless compression of data, meaning an image can be compressed without losing image quality. PNG files also support transparency and are ideal for web use, but because of the lack of CMYK color support and inability for color separations, PNG is not a good fit for professional printing.

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Bleed is a printing term that refers to printing that goes beyond the edge of the sheet after trimming. The bleed is the part on the side of the page that gives the printer a small amount of space to account for the movement of the paper and design inconsistencies. Bleed ensures that no unprinted edges occur in the final trimmed document.

USPS Every Door Direct Mail (EDDM) is a new USP direct mailing program. EDDM is a new way to: Target a location without an address list Reduce mail preparation costs Send out local or national campaigns Market your product, service, idea, store openings, sales, or other major events. Build more traffic, increase revenue and find a new prospective customer base by marketing to every household in the local target mailing routes you request. The USPS Every Door Direct Mail Program allows you to mail flyers, brochures, coupons, menus, store maps, oversized postcards, saddle-stitched catalogs, booklets and more for as low as 14.5 cents per piece delivered to every household by carrier routes. The USPS provides First Class service at the lowest available Standard Mail rates. EDDM printing eliminates the cost of a mailing list and printing addresses. Typically, there is an additional charge for mail preparation from your provider. Call us at 800-414-1624 or here for more information.

QR code (Quick Response Code) is the trademark for a two dimensional code that is now common in advertising and packaging. Smartphones have "put a barcode reader in everyone's pocket". As a result, QR codes have become a focus of marketers and an integral part of advertising strategies, since it provides quick and effortless access to the brandswebsite while gathering key marketing data instantly. Click Here for more information on how Premier can help you implement QR Codes

Personalized URLs (sometimes referred to as PURLs) are unique and personalized Web addresses created for each recipient of your direct marketing communications. The PURLs contain the recipient's name in the Web address that personalizes and engages them to visit their Personalized URL. An example: janesmith.premier.com. Visit here to learn more about Premier's Cross Media Marketing Solutions.