Sean HubanDec 16, 20191 minReturn To SenderLooking to improve your response rates? Have you ever heard of the “round-tripper”? Made famous back in 2015 by Premier’s very own Jack...
Sean HubanSep 6, 20192 minIs Your Undeliverable Mail Costing You Over $200,000?Mailing Systems Technology (MST) came out with an informative article about the real cost of undelivered mail. What is undeliverable...
Sean HubanJul 16, 20192 minCompanies removing “go green – go paperless” messagingEveryone has seen a “Go Green … sign up for paperless” from either a bank, utilities, and other service companies. What if I told you...
Sean HubanMay 20, 20192 minDid you Pruf your work?Submitted by: Bob Carr, bcarr@premieruplink.com, www.linkedin.com/in/carrprint One of my publishing clients had a poster with the words...
Sean HubanApr 25, 20192 minWhen paper and Pixels ConvergeThere really is no limit to what is possible for mail when print is combined with mobile technology. Mail recipients can receive...
Sean HubanApr 4, 20191 minUSPS Irresistible MailThe USPS has put out another book in their Irresistible Mail series. The Irresistible Mail website showcases new innovations for printing...
Sean HubanJan 15, 20192 min6 Prepress Tips For Print Ready Files1) Double-check spelling and grammar Reduce typos by proofreading your copy in reverse. Start by reading the last word on the page and...
Sean HubanDec 28, 20181 min2019 USPS Postage UpdatesUnited States Postal Service rolled out the new postage changes that will go into effect January 27th, 2019. These new rates show an...
Sean HubanDec 4, 20182 min5 Ways To Measure The Success Of A Print CampaignWith the abundance of data and metrics collected from digital marketing efforts, print campaigns would seem to be left in the stone age....
Sean HubanNov 23, 20184 minTop 15 Common PDF ErrorsIn a recent survey about PDF files in the graphic arts industry, 1100 respondents said the top 15 issues they ran into when working with...
Sean HubanOct 12, 20182 minCreative Printing: FerrariTo celebrate Ferraris creation in 1947, Ferrari has come out with a retrospective book that is just as exclusive as its cars. The print...
Sean HubanOct 5, 20182 minAugmented Reality and Direct MailDirect mail is one of the most effective marketing channels. Add a mobile three-dimensional element such as augmented reality (AR) and...
Sean HubanSep 10, 20181 minPaper with the Soul of Rock and RollToday I was recently gifted with a product sample book from Sappi. The collector’s book was created by Sappi to highlight the stock that...
Sean HubanAug 31, 20182 minWhy Work With A HIPAA Compliant Printer?What is HIPAA? HIPAA is the acronym used for the Health Insurance Portability and Accountability Act instituted in 1996. The act requires...
Sean HubanAug 17, 20182 minCreative FundraisingIs your nonprofit organization, school, or club seeking new ways to raise funds for your cause? Here are 8 tried-and-true methods...
Sean HubanAug 8, 20182 minBefore There was PantoneEver wonder what books or guides were used to show color before Pantone was the “go to” for print and design? Below are two very...
Sean HubanAug 1, 20182 minSometimes Direct Mail Is Just BetterDirect mailing is a growing medium. Even though digital channels have proved to be successful, traditional channels of direct marketing...
Sean HubanJun 25, 20182 minSavings on PostageDirect mail makes an impact on the recipient and leads to higher ROI’s than email campaigns alone, But did you know there is a more...
Sean HubanJun 8, 20181 minTypography: The Best & Worst Fonts For PrintingDesign for print doesn’t have to be a challenge. When designing your piece the design and the content are usually the first thing we...
Sean HubanJun 1, 20181 minS”Elect” PremierOnce again the election season is upon us. We are getting ready to print and mail 10’s of thousands of letters and postcards for this...